A spec idea for the Museum of Death.
A subtle approach for The Museum of Death would be an unexpected and disarming way to pique interest. They had an admirable mission: to take the stigma away from what we’re all curious about.
The name is enough to spark curiosity. Humor works against the stigma. They just need to get you there.
Being local, the premise “The Museum of Death wants you to visit, but just can’t help itself from trying to kill you.” could extend to a car crashed into the base of a billboard (“Turn here for the Museum of Death.”), a sign on a suspended anvil, or with other tourist brochures but in a slot labeled “High Voltage.” Likewise, the purple directions line on Google Maps could end in the river instead of the nearby museum.
After some hard times, the museum itself is “taking a dirt nap.”
