Mediawise

Video games rated M for Mature are often played by underage kids, and bought by parents who don't realize how hardcore it gets. Mediawise wanted a targeted campaign, not against the games, but to educate parents that young kids actually learn from these games. At the website, there were How-To illustrations of "How to Kill A Cop," "How to Beat Up A Prostitute" and "How to Sell Drugs" captioned with descriptions of real action and the game where it was found. Later spots addressed other aspects like obesity. The campaign got a huge response. The site crashed with hits whenever the ads ran and The Onion newspaper liked it so much they offered to promote the link for free on their website.

Kid

Mom

Game

Mediawise

Video games rated M for Mature are often played by underage kids, and bought by parents who don't realize how hardcore it gets. Mediawise wanted a targeted campaign, not against the games, but to educate parents that young kids actually learn from these games. At the website, there were How-To illustrations of "How to Kill A Cop," "How to Beat Up A Prostitute" and "How to Sell Drugs" captioned with descriptions of real action and the game where it was found. Later spots addressed other aspects like obesity. The campaign got a huge response. The site crashed with hits whenever the ads ran and The Onion newspaper liked it so much they offered to promote the link for free on their website.

Kid

Mom

Game