Qualcomm Cellphones owned the town at the Telecommunications trade show in New Orleans. Starting from the airport all the way in, Qualcomm engaged tech attendees with airport dioramas, taxi tops and billboards with booth #3125 if you did the math.
Even taxi receipts were a useful item from Qualcomm. Kept by attendees, they later went through competitors' companies in expense reports.
Receipts read:
Dear Mr./Ms. Accountant,
Please excuse ________ from this taxi fare of $______. He/She was just staring out the window, not trying to think of anything, when He/She had a breakthrough idea (the best ones happen that way) and overshot the destination by roughly 67 miles, or an additional charge of $_______. Plus a generous tip of $______ for taking the driver out of state, and a round of drinks at $______.
Driver #___ thought it was a good idea too.
Your Loyal Employee,
___________________