Live Web Banner & Google Gadget.
For the Sturgis motorycle rally, riders needed to know only Harley’s website offered true coverage of the event. The web banner broadcasted live video of a banner at Sturgis for 8 days. It was paired with the first Google Gadget to feature live video, and users watched for 7 minutes on average. So much that it broke Google - its “unlimited bandwidth” was overwhelmed and had to be expanded solely for this application. Users downloaded the Gadget, embedding it in their iGoogle homepage to watch live or see archival footage. It remains as a portal to receive future content from Harley-Davidson.
A planned google map of the area showing activities along with hotspots for live and archived videoblogging of events was not produced.
